eCatalog Services’s (“eCat”) core competency revolves around data optimization of the merchant’s master catalog for optimal site search positioning. While other competitors can develop simple feeds to post new products, eCat makes critical performance improvements to your data - including all appropriate product attributes for search optimization purposes. This is absolutely vital for optimum product positioning for Internet and internal site searches.
It all comes down to product visibility. eCat’s objective is to better position the merchant’s product data to drive more page views. The more page views received, the more sessions occur, and all things being equal, more sessions lead to more sales. will help you leverage your catalog data to work within the search and browse structure of the marketplace to better position you and your products to be found. With over 10 years of experience on 3rd party marketplaces, the counseling alone is worth your time.
eCat has the proven data skills, knowledge base and data optimization methodology gained from hundreds of customer deployments on 3rd party sales platforms like Amazon, Buy.com and Sears. The partnership of and , combines their data optimization expertise for onsite search with our engineering abilities. The resulting SaaS connectors provide the tools and skill sets merchants need to build profitable webstores for the various Marketplaces they choose to do business on.