When clients come to us after a poor implementation experience, many attribute their conversion problems to the root design of the site. More often than not, these sites weren’t designed by UI/UX professionals and therefore have a poor track record of turning visitors into buyers.
As we work through the assessment process, we remind clients that there are many micro-conversion steps that occur before a sale is made. We talk about how properly applied analytics provide the behavioral feedback to discover what motivates more visitors to go from a search engine sales snippet to the landing page to a product page.
From experience, we have found that it takes a diverse set of skills to turn data into solutions. Therefore, our team assists clients in rendering a full 360-degree view of what’s working and what’s not working when it comes to generating a sale.
Our objective is no different than yours; using the best-of-breed analytic tools to turn your site into the profit center it was meant to be.