Onsite search deployed on eCommerce sites is one of the top three most effective ways for buyers to find the products they want to purchase. So why is it that 7 in 10 adults that shops online at least monthly, have come to the conclusion that onsite search functionality deployed on most webstores they visit don’t deliver relevant results and expectations. I didn’t realize how poor the implementation of onsite search was for eCommerce sites until I decided to write this...
Stephan Moen Featured Blogger
Stephan Moen has thirty plus years of experience in the SaaS and cloud technologies, eCommerce and the digital marketing arena. Stephan was employed by such technology titans as AT&T and IBM and leveraged that experience to become a successful entrepreneur having attained the INC 500 status on multiple occasions.
Mr. Moen has a wealth of executive business insight and knowledge. What my lifetime of experience in the business world has taught me is that a business will reward those who work hard and think smart, while penalizing those who lead with excuses, mistakes, lack a vision and have no plan to move the business forward.
Core competencies revolve around corporate growth strategies for eCommerce, inbound and content marketing, sales and marketing automation and building professional services organizations. My one bit of advice, "start each and every day with a smile".
Having been employed by such technology titans as AT&T and IBM, I have seen far too many situations where companies move to a new eCommerce platform but didn’t understand the reasons why. I remember a B2C site that suffered from sluggish performance from day one. I was told after the fact that the company didn’t have to migrate to a new platform if someone had known to update a configuration file to allow the site to consume more available memory... 
A survey of B2B companies with at least 1,000 employees, conducted by Forrester Consulting during the 3rd Qtr 2014 titled “Building The B2B Omni-Channel Commerce Platform Of The Future", determined that B2B buyers expect B2B supplier sites to provide a similar user experience to what they are accustomed to from B2C sites. Top features B2B customers expect when conducting business on B2B sites includes automated pricing options (62%), enhanced site search (60%), product reviews and ratings (58%) and improved personalized... 
PRODUCT BUNDLES. Product bundles make sense when a product is likely to require complimentary accessories like a camera, smart phone or a computer. Price bundling promotes a higher average order value for the merchant's online profit margins, while providing a discount and convenience to the shopper. Consolidating separate products into a packaged bundle leads the shopper away from thinking price and showcases the value and benefits of purchasing a product bundle. The merchant is no longer competing on price– a tactic that is not sustainable for... 
The following summary is a list of technical features found in the IBM WebSphere Commerce platform that may be beneficial to you as you expand your online business. B2B CONTRACT PRICING AND PROCESSING. Manage B2B relationships based on predefined rules and contract terms. • Fast, cost-efficient, error free – every time your partners purchase online, they get the same negotiated terms• Utilize the built-in approval process to complete purchase authorization across organizational levels• Increase sales by focusing sales staff on... 
The following summary is a list of marketing features found in the IBM WebSphere Commerce platform that may be beneficial to you as you expand your online business. INTERNATIONAL SITES. Each online store can be configured to handle commerce from a global perspective.• Supports 25 currencies – DEM, EUR, FRF, GBP, USD …• Supports 13 languages – English, French, Japanese, German, Korean, Spanish …• Multiple payment methods – credit card, check, COD, gift card, PayPal, PO, BillMeLater …MARKETING CAMPAIGNS An extensive set...