Blog

Subscribe to this list via RSS Blog posts tagged in attribution modeling

December 16, 2013 Written by NetSphere Category: Analytics
Setting up basic attribution modeling with Google Analytics One of the biggest challenges faced by retailers today is figuring out where to put their marketing dollars. With consumers taking so many avenues toward an eventual purchase, it’s tough to know what messages are truly making an impact. Attribution modeling – although an intimidating idea to tackle for some – can help marketers make sense of their customers’ interaction histories and their ever-growing collection of cross-channel data.   Attribution modeling for the masses   Not so long ago, attribution modeling...