It’s safe to say retailers are aware that there’s more to digital selling than just creating a website. There are handfuls of social channels to manage, various types of devices to consider and an ever-winding path to purchase to follow.   These various touch points were the focus of a recent Nielsen study titled “Today's Empowered Shoppers and Opportunities to Reach them.” In it, Nielsen researchers said that the digital channel, of course, plays a big role in affecting the consumer’s...