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March 12, 2014 Written by NetSphere Category: Marketing
Leverage the rule of reciprocity for eCommerce conversions Back in the days when the Hare Khrishna were spreading the Hindu word at airports and other public places, single-stem flowers could be found in the nearby trash cans. For anyone who was paying attention, the Hare Khrishna would, from time to time, fish those flowers straight out of the garbage. This odd behavior was described in the book "Influence: The Power of Persuasion," written by Robert Cialdini. In it, Cialdini described the rule of reciprocity, which the Hare Krishna leveraged...