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IBM puts the spotlight on the customer at its Smarter Commerce workshop On Sept. 18, 2013, in downtown Chicago, a wide variety of IBM business partners gathered at 71 S. Wacker Dr. to learn about the wide array of products found under the Smarter Commerce umbrella. The overarching theme of the business partner event, however, focused on how those solutions can put the customer in context.   John Davidson, sales executive with the Global Smarter Commerce team, kicked off the two-day event by setting expectations for attendees. He explained that the Smarter Commerce...