Optimizing an online store’s checkout process is not a new idea. It is, however, something that eCommerce business owners are still working to tackle. Some sites have found success while others can learn from their achievements.   Last year, the Baymard Institute, an independent web research institute, conducted a survey of online checkout processes and who’s doing it best. The group’s efforts were, and are, focused on discovering, documenting and sharing the best ways to improve the online user experience.  ...