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Grappling with returns and balancing customer satisfaction: A delicate dance Binging and purging: it’s not just a food-related problem. In fact, shoppers are far more likely to buy more than they intend to keep than people with eating disorders who eat more than they intend to hold down. It might seem to be a disturbing and/or unsettling analogy, but for eCommerce companies, serial returners are creating a problem that is both disturbing and unsettling to their profits.Clear Returns, a U.K.-based company dealing in return intelligence platforms, has a constantly moving ticker...