As websites become more sophisticated, users are expected to get on board with new functionality and contemporary designs. And although cutting-edge websites can give a business a competitive edge, they can also come with a learning curve. To get users to make the leap, UI/UX professionals are often asked to come on board to ease the transition.  User experience – the UX in the UI/UX – requires a deep understanding of what potential website visitors want and need. According to usability.gov,...