Approximately 150 million cards are sent out on Valentine’s Day, which has prompted the least romantic among us to scoff that the Cupid-themed day is actually a Hallmark Cards-generated “holiday.” While the origins of Valentine’s Day are fuzzy and lie somewhere between pagan and Christian traditions, the impact on consumer spending is massive: $19 billion on Valentine’s Day-related gifts. The National Retail Federation (NRF) says consumers will drop an average of $142.31 on gifts by this weekend. That’s about $19 billion... Subscribe to this list via RSS Blog posts tagged in Silverpop
Approximately 150 million cards are sent out on Valentine’s Day, which has prompted the least romantic among us to scoff that the Cupid-themed day is actually a Hallmark Cards-generated “holiday.” While the origins of Valentine’s Day are fuzzy and lie somewhere between pagan and Christian traditions, the impact on consumer spending is massive: $19 billion on Valentine’s Day-related gifts. The National Retail Federation (NRF) says consumers will drop an average of $142.31 on gifts by this weekend. That’s about $19 billion... 
At the beginning of the year, Forrester released its The Forrester Wave report: Lead-To-Revenue Management Platform Vendors, Q1 2014. In it, Forrester evaluated the leading solution providers in the space, including Act-On, Adobe, CallidusCloud, IBM, Marketo, Oracle, salesforce.com, Salesfusion and Silverpop. This was the first time that Forrester focused its research on L2RM automation vendors. Understanding the results of Forrester’s research, however, must start by understanding lead-to-revenue management or L2RM. According to Forrester, initial L2RM automation solutions came about with the...