As any e-tailer knows, getting all your eggs into one basket is an ongoing task. And it’s one that requires a mighty big basket. From social media initiatives to website overhauls, there’s always something that has to be added to the ever-growing to-do list.   Finding new sales outlets isn’t necessarily something new on the list, but it does require a bulk of an e-tailer’s time. For starters, there are a whole host of third-party marketplaces worth considering. Amazon and eBay...

When it comes to selling your product or service, using a third-party marketplace just makes sense. The wider your coverage base, the bigger the sales, right? Well, probably. The success you find with websites like eBay and Amazon will be based on your familiarity with how the services work, harnessing those services to their fullest extent and choosing the right platform that meshes well with your customer demographics. According to New York Times editor, Kelly Spores, there are a few rules...