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August 23, 2012 Written by NetSphere Category: eCommerce
Measuring the success of your e-commerce company Life is a juggling act; it seems as though we always have a few balls up in the air. And considering what's on the line, we want to ensure that the right balls are in motion. If even just one of those balls starts to lose momentum, it can cause all of the others to crash to the floor. So how can you tell if your e-commerce company is going to stay in the air or fall flat? Inc.com gives us...

June 19, 2012 Written by NetSphere Category: Social Media
Getting up to speed with Google Analytics Analytics tools come in many forms. A recent article from Practical eCommerce magazine, in fact, listed 17 new tools just for examining links. And although we need the ability to analyze data so as to draw conclusions from it, we certainly don’t need to be bogged down by it. One tool will do just fine. And for most company's purposes, Google Analytics is the tool of choice; it's been a go-to for some time now. The great thing about sticking with...