NOTES FROM THE ECOMMERCE EXPERTS... 
Making your online store more profitable

A message from our CEO, Steve Moen

Where are your customers headed?

Keeping pace with customers on their path to purchase requires some advanced navigation skills. What was once a straight line is now a windy road with pitstops at brick-and-mortar locations, social media sites, online stores and mobile apps. The secret to staying on their trail, however, is in understanding them even better than before. Fortunately, new and improving technology is emerging everyday to help make that possible.     

Schedule a workshop

The best way to gain traction with customers is to deliver positive experiences at every turn. UI/UX workshops ensure that the right strategies are put in place early on.         

Articles to read

Creating relevant content throughout the customer journey: The Guardian

Online purchase cycle in 2014 messy; not a funnel: Practical eCommerce

Apple upgrade tracks customers even when marketing apps are off: OPB.org 

NetSphere Strategies will be attending the following upcoming events. For event details, click the corresponding buttons below. 

Adobe takes on the challenge of personalization

Adobe's Experience Manager was designed to address the fragmentation of the multi-channel marketing environment. For eCommerce, Adobe added specific features to tackle the job.

Tracking customers in-store; the stuff of sci-fi

Facial recognition and wearables, like Google Glass, are the future of retail. But for now, there are other portals to in-store success.